100-Day Shirt Goes Viral

New college graduate Mac Bishop hated doing his laundry. So instead of finding a better way to wash his clothes, he created a better way to avoid the Laundromat: He made a shirt that he only has to wash around three times a year.

Along with two friends, Bishop, 24, founded Wool&Prince, a fashion startup in New York City that sells just one product. Its a finespun wool button-down shirt is supposed to last for 100 wearings without needing a wash....

WATCH THIS :